Men's K-Fashion in UK, London YUGU

Men

Shop YUGU’s Men’s Korean Fashion – your go-to for graphic tees, varsity jackets, mesh caps, denim trousers, knitwear, and trend-led accessories in London and across the UK.

Explore versatile styles from YES EYE SEE, PARTIMENTO, HONEY SCOOP HOUSE & MORE, combining bold Korean streetwear aesthetics with relaxed silhouettes and everyday utility. Perfect for building head-to-toe Seoul-inspired outfits, weekend layering, and standout city looks.

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Unisex ERA Shoulder Logo T [Black] – ERA – London UK | YUGU
Unisex ERA Shoulder Logo T [Black] – ERA – London UK | YUGU
ERA

Unisex ERA Shoulder Logo T [Black]

Regular price £75.00
Regular price Sale price £75.00
Unit price
Please note that all Soho Pop-Up items are exclusive to the pop-up event. As these...
Unisex ERA Shoulder Logo T [Melange Grey] – ERA – London UK | YUGU
Unisex ERA Shoulder Logo T [Melange Grey] – ERA – London UK | YUGU
ERA

Unisex ERA Shoulder Logo T [Melange Grey]

Regular price £75.00
Regular price Sale price £75.00
Unit price
Please note that all Soho Pop-Up items are exclusive to the pop-up event. As these...
Men ERA Wide Fit Denim Trousers [Light Blue] – ERA – London UK | YUGU
Men ERA Wide Fit Denim Trousers [Light Blue] – ERA – London UK | YUGU
ERA

Men ERA Wide Fit Denim Trousers [Light Blue]

Regular price £125.00
Regular price Sale price £125.00
Unit price
Please note that all Soho Pop-Up items are exclusive to the pop-up event. As these...
Men ERA Wide Fit Denim Pants [Dusty Blue] – ERA – London UK | YUGU
Men ERA Wide Fit Denim Pants [Dusty Blue] – ERA – London UK | YUGU
ERA

Men ERA Wide Fit Denim Pants [Dusty Blue]

Regular price £125.00
Regular price Sale price £125.00
Unit price
Please note that all Soho Pop-Up items are exclusive to the pop-up event. As these...
Unisex ERA Classic Shirts [Blue Stripe] – ERA – London UK | YUGU
Unisex ERA Classic Shirts [Blue Stripe] – ERA – London UK | YUGU
ERA

Unisex ERA Classic Shirts [Blue Stripe]

Regular price £129.00
Regular price Sale price £129.00
Unit price
Please note that all Soho Pop-Up items are exclusive to the pop-up event. As these...
Unisex ERA Classic Shirts [Brown] – ERA – London UK | YUGU
Unisex ERA Classic Shirts [Brown] – ERA – London UK | YUGU
ERA

Unisex ERA Classic Shirts [Brown]

Regular price £125.00
Regular price Sale price £125.00
Unit price
OVERSIZED FITSHELL, HORN BUTTONERA POINT LABEL   [MATERIAL] Cotton 100%   [SIZE GUIDE] S: Length:...
Men ERA Wide Fit Denim [White] – ERA – London UK | YUGU
Men ERA Wide Fit Denim [White] – ERA – London UK | YUGU
ERA

Men ERA Wide Fit Denim [White]

Regular price £125.00
Regular price Sale price £125.00
Unit price
Please note that all Soho Pop-Up items are exclusive to the pop-up event. As these...
Men ERA Wide Fit Denim [Black] – ERA – London UK | YUGU
Men ERA Wide Fit Denim [Black] – ERA – London UK | YUGU
ERA

Men ERA Wide Fit Denim [Black]

Regular price £125.00
Regular price Sale price £125.00
Unit price
Please note that all Soho Pop-Up items are exclusive to the pop-up event. As these...
Unisex ERA Heavy Sweatpants [Ink Navy] – ERA – London UK | YUGU
Unisex ERA Heavy Sweatpants [Ink Navy] – ERA – London UK | YUGU
ERA

Unisex ERA Heavy Sweatpants [Ink Navy]

Regular price £115.00
Regular price Sale price £115.00
Unit price
OVERSIZED WIDE FITHEAVY COTTON FABRICRUBBER BAND WAISTINSIDE STRINGS DETAIL ON THE BANDERA SYMBOL LOGO EMBROIDERY...
Unisex ERA Heavy Hoodie [Red Bean] – ERA – London UK | YUGU
Unisex ERA Heavy Hoodie [Red Bean] – ERA – London UK | YUGU
ERA

Unisex ERA Heavy Hoodie [Red Bean]

Regular price £95.00
Regular price Sale price £95.00
Unit price
UNISEXSLIM FITMINIMAL DESIGN ALLOWS FOR A VARIETY OF STYLING USESHEAVY COTTON FABRICSTRING TIP DETAILERA POINT...
Unisex ERA Wide Jogger Sweatpants [Faded Black] – ERA – London UK | YUGU
Unisex ERA Wide Jogger Sweatpants [Faded Black] – ERA – London UK | YUGU
ERA

Unisex ERA Wide Jogger Sweatpants [Faded Black]

Regular price £119.00
Regular price Sale price £119.00
Unit price
Please note that all Soho Pop-Up items are exclusive to the pop-up event. As these...
Unisex ERA Wide Jogger Sweatpants [Melange Grey] – ERA – London UK | YUGU
Unisex ERA Wide Jogger Sweatpants [Melange Grey] – ERA – London UK | YUGU
ERA

Unisex ERA Wide Jogger Sweatpants [Melange Grey]

Regular price £119.00
Regular price Sale price £119.00
Unit price
Please note that all Soho Pop-Up items are exclusive to the pop-up event. As these...
Unisex Garment Dyed Raglan LS T [Vintage Black] – ERA – London UK | YUGU
Unisex Garment Dyed Raglan LS T [Vintage Black] – ERA – London UK | YUGU
ERA

Unisex Garment Dyed Raglan LS T [Vintage Black]

Regular price £85.00
Regular price Sale price £85.00
Unit price
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Unisex Garment Dyed Raglan LS T [Grey] – ERA – London UK | YUGU
Unisex Garment Dyed Raglan LS T [Grey] – ERA – London UK | YUGU
ERA

Unisex Garment Dyed Raglan LS T [Grey]

Regular price £85.00
Regular price Sale price £85.00
Unit price
Please note that all Soho Pop-Up items are exclusive to the pop-up event. As these...
Unisex Garment Dyed Raglan LS T [Faded Blue] – ERA – London UK | YUGU
Unisex Garment Dyed Raglan LS T [Faded Blue] – ERA – London UK | YUGU
ERA

Unisex Garment Dyed Raglan LS T [Faded Blue]

Regular price £85.00
Regular price Sale price £85.00
Unit price
Please note that all Soho Pop-Up items are exclusive to the pop-up event. As these...
Unisex ERA Oversized Hooded Zip up [Faded Black] – ERA – London UK | YUGU
Unisex ERA Oversized Hooded Zip up [Faded Black] – ERA – London UK | YUGU
ERA

Unisex ERA Oversized Hooded Zip up [Faded Black]

Regular price £115.00
Regular price Sale price £115.00
Unit price
UNISEXOVERSIZED FITMINIMAL DESIGN FOR VERSATILE STYLINGLENGTH BALANCED TO THE WAISTHEAVY COTTON 100%RIBBED CUFFS AND HEMHOOD...
Unisex ERA Oversized Hooded Zip up [Melange Grey] – ERA – London UK | YUGU
Unisex ERA Oversized Hooded Zip up [Melange Grey] – ERA – London UK | YUGU
ERA

Unisex ERA Oversized Hooded Zip up [Melange Grey]

Regular price £115.00
Regular price Sale price £115.00
Unit price
UNISEXOVERSIZED FITMINIMAL DESIGN FOR VERSATILE STYLINGLENGTH BALANCED TO THE WAISTHEAVY COTTON 100%RIBBED CUFFS AND HEMHOOD...
Unisex ERA Heavy Sweatpants [Red Bean] – ERA – London UK | YUGU
Unisex ERA Heavy Sweatpants [Red Bean] – ERA – London UK | YUGU
ERA

Unisex ERA Heavy Sweatpants [Red Bean]

Regular price £115.00
Regular price Sale price £115.00
Unit price
OVERSIZED WIDE FITHEAVY COTTON FABRICRUBBER BAND WAISTINSIDE STRINGS DETAIL ON THE BANDERA SYMBOL LOGO EMBROIDERY...
Unisex ERA Heavy Hoodie [Ink Navy] – ERA – London UK | YUGU
Unisex ERA Heavy Hoodie [Ink Navy] – ERA – London UK | YUGU
ERA

Unisex ERA Heavy Hoodie [Ink Navy]

Regular price £95.00
Regular price Sale price £95.00
Unit price
UNISEXSLIM FITMINIMAL DESIGN ALLOWS FOR A VARIETY OF STYLING USESHEAVY COTTON FABRICSTRING TIP DETAILERA POINT...
Washed Renewal Sunlight Ball Cap [Brown] – PARTIMENTO MEN – London UK | YUGU
Washed Renewal Sunlight Ball Cap [Brown] – PARTIMENTO MEN – London UK | YUGU
PARTIMENTO MEN

Washed Renewal Sunlight Ball Cap [Brown]

Regular price £45.00
Regular price Sale price £45.00
Unit price
A washed cotton ball cap with a softly faded finish that gives it a naturally...
Washed Renewal Sunlight Ball Cap [Ivory] – PARTIMENTO MEN – London UK | YUGU
Washed Renewal Sunlight Ball Cap [Ivory] – PARTIMENTO MEN – London UK | YUGU
PARTIMENTO MEN

Washed Renewal Sunlight Ball Cap [Ivory]

Regular price £45.00
Regular price Sale price £45.00
Unit price
A washed cotton ball cap with a softly faded finish that gives it a naturally...
Washed Renewal Sunlight Ball Cap [Navy] – PARTIMENTO MEN – London UK | YUGU
Washed Renewal Sunlight Ball Cap [Navy] – PARTIMENTO MEN – London UK | YUGU
PARTIMENTO MEN

Washed Renewal Sunlight Ball Cap [Navy]

Regular price £45.00
Regular price Sale price £45.00
Unit price
A washed cotton ball cap with a softly faded finish that gives it a naturally...
Back Satin Hooded Field Parka [Khaki] – PARTIMENTO MEN – London UK | YUGU
Back Satin Hooded Field Parka [Khaki] – PARTIMENTO MEN – London UK | YUGU
PARTIMENTO MEN

Back Satin Hooded Field Parka [Khaki]

Regular price £189.00
Regular price Sale price £189.00
Unit price
A washed back satin field parka with a relaxed, oversized fit and a subtle military...
3D Engineered Jeans [Black] – PARTIMENTO MEN – London UK | YUGU
3D Engineered Jeans [Black] – PARTIMENTO MEN – London UK | YUGU
-54%
PARTIMENTO MEN

3D Engineered Jeans [Black]

Regular price £50.00
Regular price £109.00 Sale price £50.00 54% Off
Unit price
A refined take on engineered denim, these jeans are shaped with curved seams and panelled...
3D Engineered Jeans [Dusty Blue] – PARTIMENTO MEN – London UK | YUGU
3D Engineered Jeans [Dusty Blue] – PARTIMENTO MEN – London UK | YUGU
-54%
PARTIMENTO MEN

3D Engineered Jeans [Dusty Blue]

Regular price £50.00
Regular price £109.00 Sale price £50.00 54% Off
Unit price
A refined take on engineered denim, these jeans are shaped with curved seams and panelled...
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